Maytag airs epic drama for $35 mil range intro

Chura, Hillary
July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p4
Trade Publication
This article describes the television advertising campaign for the Maytag Gemini Range in the U.S., as of July 1999. The commercial for the Gemini Range opens with all the epic drama, tension and trick photography you never associate with kitchens and a couple of things you do: pepperoni pizza and tuna noodle surprise. Leo Burnett USA, Chicago, is the agency. Gemini is the first standalone dual-oven range with four burners for the mass market and Maytag also said its product is a space-saving improvement over wall units that have been around for years. The TV spots will run on cable and network TV, including daytime and prime time.


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