TITLE

Maytag airs epic drama for $35 mil range intro

AUTHOR(S)
Chura, Hillary
PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the television advertising campaign for the Maytag Gemini Range in the U.S., as of July 1999. The commercial for the Gemini Range opens with all the epic drama, tension and trick photography you never associate with kitchens and a couple of things you do: pepperoni pizza and tuna noodle surprise. Leo Burnett USA, Chicago, is the agency. Gemini is the first standalone dual-oven range with four burners for the mass market and Maytag also said its product is a space-saving improvement over wall units that have been around for years. The TV spots will run on cable and network TV, including daytime and prime time.
ACCESSION #
2008160

 

Related Articles

  • found art.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p42 

    This article provides information on the television advertising campaign created by Chicago, Illinois-based Leo Burnett USA for Nature's Resource supplements. The insect in the advertisement goes after Saint John's wort and ginkgo biloba in two other commercials. Blue Sky/VIFX handled the...

  • I Am Woman. Lippert, Barbara // Adweek Western Edition;08/30/99, Vol. 49 Issue 35, p30 

    Provides information on the advertising campaign made by Leo Burnett for Kellogg. Title of the campaign; Description of the girl in the advertisement; Details on the television spot.

  • Cutters Cleans Up With Maytag.  // SHOOT;02/23/2001, Vol. 42 Issue 8, p21 

    Lists the teams involved in the production of the television commercial 'Stain Machine,' for Maytag's washing machine Neptune with Stain Brain. HKM Productions; Leo Burnett USA, Chicago; Editorial, post/visual effects, audio post and music/sound design teams.

  • New York rapper touts U.K. McD's. Hall, Emma; Wentz, Laurel // Advertising Age;10/13/2003, Vol. 74 Issue 41, p18 

    The article presents information on a television advertising campaign created by Publicis Groupe's Leo Burnett Worldwide for McDonald's Corp. in Great Britain. As countries around the world adapt the campaign of McDonald's Corp., Leo Burnett Worldwide broke a spot featuring a miserly New York...

  • Reviving Miller Lite: Can new ads do this? Teinowitz, Ira // Advertising Age;6/14/1993, Vol. 64 Issue 25, p3 

    This article provides information on the Can Your Beer Do This? television (TV) advertising campaign created by Leo Burnett USA Inc. for Miller Brewing Company's Miller Lite beer. The campaign came after months of extensive research and a month of tests in Denver, Milwaukee and Corpus Christi,...

  • a mean son of a bean.  // Marketing Week;5/12/2005, Vol. 28 Issue 19, p10 

    Reports on the creation of a television campaign for the launch of the Heinz Co.'s brand extension, Heinz Mean Beanz, by Leo Burnett Co. Inc. in Great Britain. Features of the advertisement; Cost of the campaign.

  • Peel back pomposity to find the treasure. Garfield, Bob // Advertising Age;10/11/1999, Vol. 70 Issue 42, p85 

    Reviews the television advertisement created by Leo Burnett USA Inc. for Toys "R" Us Inc. Information on the two concepts of the advertisement.

  • Minute Maid underlines juice USP in China drive. Webb, Ty // Media: Asia's Media & Marketing Newspaper;4/9/2004, p11 

    Coca-Cola Co.'s brand Minute Maid has kicked off a TV-led campaign in China as part of its re-launch to underline its unique selling point — orange juice with pulp. The U.S. $241,000 campaign is fronted by Hong Kong actor Sean Lau Ching-Wan as the cool stranger who tells a couple about...

  • Kellogg's.  // Advertising Age;5/5/2003, Vol. 74 Issue 18, p35 

    The article reports that Kellogg Co. wants to further expand the success of its Special K Red Berries cereal through a television advertising campaign. The campaign, which was created by Leo Burnett USA, focuses on how the product can help women attain personal improvement.

  • Nintendo rehires Leo Burnett for UK ad tasks. Bussey, Noel // Campaign;7/14/2006, Issue 28, p2 

    The article reports that Nintendo of America Inc.'s Great Britain office has reappointed the advertising firm Leo Burnett Worldwide Inc. to run its advertising campaigns. The reappointment was done after a competitive pitch against three undisclosed agencies. The launch advertising for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics