TITLE

FUBU Continues Rise In Mainstream With NBA Deal

PUB. DATE
July 1999
SOURCE
Jet;07/12/99, Vol. 96 Issue 6, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the decision made by the clothing line FUBU (For Us, By Us) to make the transition form an ultra-hip brand aimed primarily at Blacks to an attraction for diverse mainstream clientele in the United States and abroad.
ACCESSION #
2008148

 

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