TITLE

The Scientific Reason for CRM Failure

AUTHOR(S)
Petouhoff, Natalie
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the role of resistance in the failure of customer relationship management (CRM) projects of companies. Impact of resistance among employees/leaders involved in CRM projects on CRM project performance curve; Implementation of a change management program; Role of leaders in preventing and in dealing with resistance.
ACCESSION #
20066459

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics