Getting More for the Money

Singleton, Mark; Beasty, Colin
March 2006
CRM Magazine;Mar2006, Vol. 10 Issue 3, p45
Trade Publication
Discusses the role of Quickbase in the customer relationship management strategy of Citizens National Bank (CNB). Importance of the sales force to the customer relationship management strategy of CNB; Reasons for the selection of QuickBase; Advantages of working with QuickBase over using the system of Siebel.


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