TITLE

Getting More for the Money

AUTHOR(S)
Singleton, Mark; Beasty, Colin
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the role of Quickbase in the customer relationship management strategy of Citizens National Bank (CNB). Importance of the sales force to the customer relationship management strategy of CNB; Reasons for the selection of QuickBase; Advantages of working with QuickBase over using the system of Siebel.
ACCESSION #
20066457

 

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