CRM 'At the Highest Level.'

DeFelice, Alexandra
March 2006
CRM Magazine;Mar2006, Vol. 10 Issue 3, p43
Trade Publication
Deals with the use of marketing campaign management by Christian bookstore LifeWay Christian Stores to improve customer relationships. Problem with the recency, frequency and monetary analysis scores used by LifeWay to gather customer information; Implementation of the Epiphany Campaign Management; Impact on sales of the bookstore.


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