TITLE

CRM 'At the Highest Level.'

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the use of marketing campaign management by Christian bookstore LifeWay Christian Stores to improve customer relationships. Problem with the recency, frequency and monetary analysis scores used by LifeWay to gather customer information; Implementation of the Epiphany Campaign Management; Impact on sales of the bookstore.
ACCESSION #
20066455

 

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