thinking outside (mail)box

Defelice, Alexandra
March 2006
CRM Magazine;Mar2006, Vol. 10 Issue 3, p36
Trade Publication
Explores how creativity and quirkiness influence ideas for innovative marketing. Role of consumers in creating the advertisements of alcoholic beverage company ABSOLUT in Japan; Details of how Kao, the manufacturer of Ban deodorant, targeted teen consumers in its advertising campaign; Use of experiential marketing by Land Rover for its Range Rover automobile. INSETS: 65 ROSES;THE MONEY BUNNY;7 tips for fostering creativity;LIVING THE HIGH LIFE


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