TITLE

thinking outside (mail)box

AUTHOR(S)
Defelice, Alexandra
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores how creativity and quirkiness influence ideas for innovative marketing. Role of consumers in creating the advertisements of alcoholic beverage company ABSOLUT in Japan; Details of how Kao, the manufacturer of Ban deodorant, targeted teen consumers in its advertising campaign; Use of experiential marketing by Land Rover for its Range Rover automobile. INSETS: 65 ROSES;THE MONEY BUNNY;7 tips for fostering creativity;LIVING THE HIGH LIFE
ACCESSION #
20066452

 

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