TITLE

Retail's 2 Worlds

AUTHOR(S)
Beasty, Colin
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the challenge facing retailers in integrating their online and offline channels in line with the emergence of the online shoppers. Growth of online retailing; Problem in matching the prices of the products found on the Web with products in the store; Difficulty facing retailers in acquiring information about online shoppers; Importance of understanding the cross-channel purchasing behavior of consumers. INSET: 3 TIPS FOR INTEGRATION.
ACCESSION #
20066451

 

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