TITLE

It May Cost More Than You Think

AUTHOR(S)
Dickie, Jim
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues related to customer relationship management (CRM) system implementations in companies. Number of days it took companies to get the CRM system into full production; Discrepancies in the actual project costs of CRM initiative; Advice to CRM project teams on communicating with customers.
ACCESSION #
20066447

 

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