TITLE

Marketing Needs Compassionate Marauders

AUTHOR(S)
Myron, David
PUB. DATE
March 2006
SOURCE
CRM Magazine;Mar2006, Vol. 10 Issue 3, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the response of consumers to the intrusive nature of technology and to marketing messages. Technologies that enable marketers to expose consumers to advertisers everywhere they go; Success of technology to block unwanted telephone calls, bypass television commercials and block unwanted e-mails; Challenges facing marketers in gaining the trust of consumers.
ACCESSION #
20066440

 

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