TITLE

Part Three: Market Potential: 3.4 Marketing Communications and Advertising Media

AUTHOR(S)
Ognjanov, Galjina
PUB. DATE
January 2005
SOURCE
Doing Business with Serbia & Montenegro;2005 2nd Edition, p151
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
Highlights the marketing of communications and advertising media in Serbia in 2005. Use of advertising for consumer goods and services; Proliferation of public relations agencies in the region; Percentage of total advertising expenditure accounted for by outdoor advertising.
ACCESSION #
20066387

 

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