Part Three: Market Potential: 3.4 Marketing Communications and Advertising Media

Ognjanov, Galjina
January 2005
Doing Business with Serbia & Montenegro;2005 2nd Edition, p151
Highlights the marketing of communications and advertising media in Serbia in 2005. Use of advertising for consumer goods and services; Proliferation of public relations agencies in the region; Percentage of total advertising expenditure accounted for by outdoor advertising.


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