Toyota and Honda pitch their hybrids

Guilford, Dave
June 1999
Automotive News;06/28/99, Vol. 73 Issue 5826, p62
Trade Publication
Reports that Toyota Motor Sales U.S.A. Inc. is promoting its Prius hybrid-powered model in a $2 million advertising campaign in national magazines while American Honda Motor Co. Inc. has dedicated a Web site to its hybrid vehicle, scheduled for United States sale late in 1999.


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