Ford sales pitch on Excursion: It's not just big, buyers need it

Connelly, Mary
June 1999
Automotive News;06/28/99, Vol. 73 Issue 5826, p59
Trade Publication
Reports that Ford Motor Co. will promote the 2000 Ford Excursion as a vehicle people need, not merely desire for its sheer size. Features of the vehicle; Target buyers; Number of Excursions to be produced by Ford in calendar 1999; Excursion's creature comfort.


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