TITLE

Mercedes enlivens image with 'designo' versions

AUTHOR(S)
Guilford, Dave
PUB. DATE
June 1999
SOURCE
Automotive News;06/28/99, Vol. 73 Issue 5826, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Mercedes-Benz USA Inc. will roll out a mass customization program called designo in summer 1999 in an effort to enliven its brand identity. Designo versions of the S-class sedan; Price range for the designo packages; Target market.
ACCESSION #
2003922

 

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