TITLE

Different kind of teaser ads promote new Saturn L series

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 1999
SOURCE
Automotive News;06/28/99, Vol. 73 Issue 5826, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features teaser ads for Saturn Corp.'s new L-series mid-sized sedan and wagon. Aim of the teaser blitz; Advertising agencies; Duration of the launch ad campaign.
ACCESSION #
2003899

 

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