TITLE

Honda is at home in minority communities

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
June 1999
SOURCE
Automotive News;6/21/1999, Vol. 73 Issue 5825, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on American Honda's advertising strategies designed for African-American and Hispanic consumers as of June 21, 1999. Company's advertising expenditures; Company's hiring of specialty advertising agencies.
ACCESSION #
2003848

 

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