Nissan boosts ad budget for black consumers

Geist, Laura Clark
June 1999
Automotive News;6/21/1999, Vol. 73 Issue 5825, p30
Trade Publication
Focuses on Nissan Motor's advertising strategies designed for African-American consumers as of June 21, 1999. Company's advertising expenditures; Company's hiring of Carol H. Williams Advertising for its African-American advertising efforts.


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