Fest, Glen
February 2006
Bank Technology News;Feb2006, Vol. 19 Issue 2, p23
Trade Publication
The article reports on the prolonged wait-and-see attitude of banks to the adoption of search-engine advertising and optimization. While most of the large banks have successfully deployed Web-masters and marketing agencies to tweak their page rankings, the use of massive scale paid placements is not apparent in the banking industry. A report from search engine marketing and tracking firm SEMphonic showed that major banks are outflanked by mortgage-related searches. INSET: CLICK FRAUD..


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