Brager, Danny
February 2006
Progressive Grocer;2/15/2006, Vol. 85 Issue 3, p32
Trade Publication
The article reports on the factors that contributed to the increased sales of alcoholic beverages at grocery stores. Beverage alcohol ranked as one of the fastest-growing department in the grocery channel. The sales growth in wine, beer and liquor categories could be attributed to several factors. Pop culture marketing is one factor. Another are the flavoring and packaging innovations.


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