Heartstrings and purse strings

Major, Meg
February 2006
Progressive Grocer;2/15/2006, Vol. 85 Issue 3, p30
Trade Publication
The article reports on the floral program at the stores of Cub Foods. To increase sales of fresh flowers during the Valentine's Day, Cub Foods' stores feature a specially designated Lover's Lane checkout aisle. The aisle is developed for express purchases. The store associates have donned black-tie attire to create greater interest and excitement. Nice flower arrangements are put in place post-Valentine. INSET: Petal power, all year long.


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