TITLE

GORILLA GUERILLAS

AUTHOR(S)
Moss, Linda; Haugsted, Linda
PUB. DATE
March 2006
SOURCE
Multichannel News;3/6/2006, Vol. 27 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers observation on the marketing tactics of cable retailers in the U.S. wherein they gain consumers by signing up for their video services. Information on how search engines became a marketing place for video distributors; Features of the Web site of the New Jersey Telecommunication Association; Controversy on LA Activations' questionable 800-number listing.
ACCESSION #
20009048

 

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