Right in the Bread Basket

March 2006
Convenience Store News;3/6/2006, Vol. 42 Issue 3, p10
Trade Publication
The article reports that the U.S. bread market, marred by negative health claims and fad diets, is experiencing a comeback. Whole grain bread products have triggered a new marketing opportunity to manufacturers. With the new and reinforced health claims surrounding the category, these products are becoming increasingly more important to manufacturers.


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