TITLE

Achieving breakthrough growth: From idea to execution

AUTHOR(S)
Govindarajan, Vijay; Trimble, Chris
PUB. DATE
January 2006
SOURCE
Ivey Business Journal;Jan/Feb2006, Vol. 70 Issue 3, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
About innovation, it could be said that in the beginning there is the idea, and in the end, all too often, there still is the idea and only the idea. The reason is that successful innovation is based on both an idea and execution. As these authors state, "the idea is only Chapter 1." Moreover, a new company spawned by the established company must forget the latter's formula for success and its way of doing business. NewCo must forget, borrow and learn.
ACCESSION #
19992129

 

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