TITLE

Boutique in Hand

AUTHOR(S)
Michiko Toyama
PUB. DATE
March 2006
SOURCE
Time;Spring2006 Special E, Vol. 167, p63
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the growing industry of shopping by cell-phone in Japan, making it an $83 billion a year industry. The first free of charge cell-phone consumer portal, called "girlswalker.com" was launched by Xavel six years ago. Today the service receives 100 million hits a day. CEO Fumitaro Ohama wonders why nobody thought of doing business in marketing to women in their 20s and 30s before. In addition, the company has launched the first buy-it as-you-see-it fashion show where consumers can buy items immediately through their cell-phones.
ACCESSION #
19954301

 

Related Articles

  • Youth Proves Sometimes Elusive For Wireless Marketing. Menezes, Bill // Wireless Week;5/1/2003, Vol. 9 Issue 10, p18 

    Highlights the study conducted by mobileYouth on the youth market for cellular phones and services. Caution of mobileYouth for carriers chasing the youth market; Youth spending on mobile products; Other findings of the study. INSET: Trash 'Pyramid,' Create 'Value Network.'.

  • Shopping on the Small Screen. Nakada, Gail // J@pan Inc.;3/1/2003, Issue 41, p12 

    Reports on the Girls Walker mobile Web site of Xavel based in Tokyo, Japan. Information on the willingness of women to buy via keitai; Overview of the concept of the company; Background on the grassroots publishing of ImaHima.

  • Mobile fashion shows off girl power.  // Asian Pacific Post;3/23/2007, p5 

    The article reports on a grand shopping event organized by Xavel Inc. in Tokyo, Japan. It states that the Tokyo Girls Collection catwalk featured clothing and accessories which can be bought from cellular telephones. It mentions that the fashion show also presented the live performances of...

  • She's back: The female shopper.  // WWD: Women's Wear Daily;8/19/1999, Vol. 178 Issue 35, p2 

    Cites findings from Cotton Inc.'s Lifestyle Monitor on consumer attitudes and behavior in the United States. Increase in the shopping barometer; Fashion purchases by women.

  • Confessions of a Cross-Shopper. Stark, Myra; Ebenkamp, Becky // Brandweek;07/12/99, Vol. 40 Issue 28, p16 

    Discusses the cross-shopping phenomenon among women in the United States. Patterns of behavior among cross-shoppers; Definition of smart shoppers category in retail research; Nature of the customer loyalty of cross shoppers.

  • Washington. Emert, Carol // WWD: Women's Wear Daily;Jun95 WWD NACDS, Vol. 169 Issue 121, p60 

    Cites the factors which influence the decisions of female consumers whenever they purchase cosmetics in drugstores and other retail outlets in Washington, D.C. Importance of low prices and good selections; Convenient locations; Customer service; Store environment; Shoppers' brand loyalty.

  • Mobile phone culture poses risks for children. Parkins, Nick // New Media Age;9/14/2006, p9 

    This article comments on the results of a study conducted by Juniper on the attitude of young consumers toward mobile phone and the risks of mobile phone theft facing these consumers. Young consumers think that mobile phone is a means for social interaction, personal well-being and security....

  • Pinch the Grinch. Robertson, Lynne // Retail Merchandiser;Sep/Oct2012, p10 

    The article discusses the need for retailers to align with evolving consumer buying habits during the holiday season and offers consumer insights to help retailers compete during the 3rd and 4th quarters. Most women use mobile phones in-store to check for lower pricing and search online for...

  • Young Consumers' Cell Phone Usage in Developing Market: The Case of Turkish Youth Market. Torlak, Ă–mer; Spillan, John E.; Harcar, Talha // Journal of Marketing Development & Competitiveness;2011, Vol. 5 Issue 3, p47 

    How do young Turkish consumers use cell phones? Can their behavior be differentiated, and what factors significantly identify categories of young wireless users? Why has this youth market become so important? Using survey research, descriptive statistics and Structured Equation Modeling (SEM),...

Share

Other Topics