TITLE

Yell.com runs its first fully integrated ad campaign

PUB. DATE
February 2006
SOURCE
New Media Age;2/23/2006, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on an integrated marketing campaign launched by directory and search service provider Yell.com in Great Britain in February 2006. The provider usually employ online campaigns to promote itself and has only been involved in offline campaigns as part of the wider Yell group, which also includes Yellow Pages. The campaign includes online, outdoor and radio as part of a multi-million pound investment in the brand. The provider will launch home page advertisements across major portals such as MSN, Tiscali and AOL.
ACCESSION #
19954218

Tags: ADVERTISING campaigns;  YELL Ltd.;  INTERNET advertising;  INTERACTIVE marketing;  MARKETING strategy

 

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