TITLE

How Stephen King Went Mobile With The SI Girls

PUB. DATE
February 2006
SOURCE
TelecomWeb News Digest;2/23/2006, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Stephen King's Cell and Sports Illustrated's (SI) swimsuit issue for 2006 are in the process of being converted into mobile format. SI is moving into a multi-platform press that makes its swimsuit issue a multimedia event which will appear on Spike TV, on the Web and on a cellphone and iPod.
ACCESSION #
19952987

 

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