Return on Your Investment: The Danger of Confusing Activity With Outcomes

Michel, Christopher P.
March 2006
U.S. Naval Institute Proceedings;Mar2006, Vol. 132 Issue 3, p96
Conference Proceeding
The article presents the author's view on the most fundamental pillars of leadership. In a world of infinite choices, choosing which activities will occupy one's day is likely to be his single greatest driver of effectiveness. Beyond picking the right objectives to pursue, one needs to focus on the results, not just the means to that end. Some people choose wisely and focus on high-impact activities that truly move the needle. Successful leaders invest the time to clearly identify, prioritize, and communicate key goals, while measuring success by progress against those desired outcomes.


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