TITLE

RETURN ON RUPEES

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
February 2006
SOURCE
CRM Magazine;Feb2006, Vol. 10 Issue 2, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implementation of Unica's Affinium Model and Affinium Campaign tools at India-based HDFC Bank, allowing users to employ the Universal Dynamic Interconnect technology and drag-drop facilities of the system to manipulate content from multiple databases. Rate of reduction in the customer acquisition costs, observed by the bank within the first three months of implementation; Initial problem of HDFC Bank with leveraging its internal customer base; Comment from HDFC Bank vice president for marketing Ajay Kelkar on the cost effectiveness of selling to existing customers.
ACCESSION #
19924055

 

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