The Future of CRM: Real Time

Goldenberg, Barton
February 2006
CRM Magazine;Feb2006, Vol. 10 Issue 2, p16
Trade Publication
Presents forecasts for real-time customer relationship management (CRM) in 2015, when consumers will be ages 10-34, or the so-called PlayStation generation. Expectations of this generation regarding business transactions and technology; Preview in the hardware perspective computing devices in 2015; Impact of hardware and software technology advancements on CRM.


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