TITLE

OPTING FOR OPT-IN

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
February 2006
SOURCE
CRM Magazine;Feb2006, Vol. 10 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on opt-in marketing, designed to let customers define the marketing boundaries in hope of building relationships and ultimately enhancing the bottom line. Explanation given by Ernan Roman, president of Ernan Roman Direct Marketing, for the opt-in relationship; Comments from Gartner principal analyst Adam Sarner on the importance for businesses to adopt opt-in marketing; Significance of engaging customers in meaningful relationships.
ACCESSION #
19924044

 

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