TITLE

CONNECTING IN PHILLY

AUTHOR(S)
Bailor, Coreen
PUB. DATE
February 2006
SOURCE
CRM Magazine;Feb2006, Vol. 10 Issue 2, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the selection by accounting firm Parente Randolph (PR) of Interface Software's InterAction, a customer relationship management (CRM) system designed specifically for professional services firms. Considerations of PR in choosing the system; Importance of a proper CRM system, according to Rhonda McDermott, vice president of marketing at PR; Increase in the number of individual contacts and company contacts since the deployment of the system.
ACCESSION #
19924043

 

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