TITLE

Tracking Customer Behavior

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
February 2006
SOURCE
CRM Magazine;Feb2006, Vol. 10 Issue 2, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of TeaLeaf to address Web site problems experienced by customers. Results of a survey commissioned by TeaLeaf as of February 2006, on the commonly experienced transaction mishaps; Comment from Geoff Galat, vice president of marketing and product strategy for TeaLeaf, on the gravity of the problem for firms; Information on the way TeaLeaf targets points of failure.
ACCESSION #
19924041

 

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