TITLE

Experiences Versus Relationships

AUTHOR(S)
Myron, David
PUB. DATE
February 2006
SOURCE
CRM Magazine;Feb2006, Vol. 10 Issue 2, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of building positive customer experiences instead of relationships in relation to the customer relationship management (CRM) industry. Buzzwords used interchangeably in the technology and CRM industries; Result of a company's decision to deliver customer experiences that foster positive emotions; Benefits of having customer relationships over customer experiences.
ACCESSION #
19924038

 

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