TITLE

VOD Windows: Same for Big Studios; Better for Small Ones

AUTHOR(S)
Scanlon, Mavis
PUB. DATE
October 2005
SOURCE
CableFAX Daily;10/28/2005, Vol. 16 Issue 210, p1
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article reports on video on demand programming in the U.S. as of October 2005. Rainbow will premiere theatrical and on demand releases from IFC Films in January 2006. Meanwhile, Warner Home Video will package content exclusively for on demand. According to some cable executives, creative marketing and promotions increases on-demand usage.
ACCESSION #
19909431

 

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