Show and SELL

Major, Meg
September 2005
Progressive Grocer;9/1/2005, Vol. 84 Issue 12, p78
Trade Publication
The article focuses on in-store product demonstrations in the U.S. grocery trade. Costco's mass feeding of its million members is the essence of a nontraditional operator. A number of supermarket operators have prioritized sampling as a key strategy to support their brand and build shopper loyalty. Sweetbay prominently displays recipe cards and other materials in every store.


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