Nature trail

Goldschmidt, Bridget
September 2005
Progressive Grocer;9/1/2005, Vol. 84 Issue 12, p66
Trade Publication
The article looks at the growth of organic ready-to-eat cereals in the U.S. as of September 1, 2005. SPINS reported an increase in dollar sales for natural cold cereals this year. The trend toward natural foods is having an impact in the store brand end of the category. Many manufacturers under stand that the key to attracting consumers to natural cereals is to introduce products that appeal to the whole family.


Related Articles

  • A crunch for cereal makers. Cohen, Warren // U.S. News & World Report;3/28/94, Vol. 116 Issue 12, p64 

    Discusses how many frugal Americans are turning away from name-brand cereals, which can cost nearly $5 a box. Increased prices by Kellogg Co., Quaker Oats, and Kraft General Foods; How big cereal makers are trying to hold on to customers by issuing a blizzard of coupons; New advertising campaigns.

  • REALLY MOVING.  // Lifetime;Sep2004, Vol. 2 Issue 7, p23 

    Recommends several branded products in the U.S. Apples; Backpacks; Breakfast cereals.

  • Rispino fails to survive Snack-a-Jacks assault.  // Marketing Week;3/13/2003, Vol. 26 Issue 11, p9 

    Reports on the failure of Masterfoods' low-fat rice snack brand Uncle Ben's Rispinos to beat rival brand and category leader Quaker Snack-a-Jacks, in Great Britain. Plan of Masterfoods to eliminate the non-performing brand from the company's product line; Background on the brand; Attribution of...

  • NETHERLANDS: Brands boost Wessanen Q1. Best, Dean // Aroq - Just-Food.com (Global News);4/28/2014, p7 

    The article presents a reprint of the article "NETHERLANDS: Brands boost Wessanen Q1," by Dean Best, which appeared in the web site just-food.com on April 25, 2014. It discusses the financial performance of Dutch food firm Wessanen as of the first-quarter (Q1) of 2014, including its net profit,...

  • Harnessing trend intelligence. Lloyd, Louise // Marketing (00253650);10/12/2011 PR Essays, p7 

    An essay is presented on the development of brands of meaningful relationships with consumers by tapping into emerging trends such as social media and gaming.

  • Weetabix enters organic arena with Nature's Own. McCawley, Ian // Marketing Week;8/31/2000, Vol. 23 Issue 31, p6 

    Reports on Weetabix's entry into the British organic food sector with the launch of a product line called Nature's Own. Date set for the introduction of Wheat Biscuits and Malted Wheat Squares; Organically grown Canadian white winter wheat; Certifications for the products.

  • Kellogg introduces Coco Pops chocolate straws. Clark, Nicola // Marketing (00253650);10/26/2005, p3 

    This article reports that Kellogg Co. is to expand its Coco Pops brand with the launch of Coco Pops Straws--wafer straws with chocolate inside. Expected to launch early next year, the cereal will be promoted as a fun way to persuade children to drink more milk. The straws will come in packs of...

  • How Freakies.  // License!;Jun2004, Vol. 7 Issue 5, p200 

    Reports on classic cereal brand Freakies' return to market via The Freakies Co., which retained the services of licensing agency Most Management LLC. Freakies characters; Companies targeted by Marc Mostman of Most Management.

  • Healthy snacking boosts bars. Bainbridge, Jane // Marketing (00253650);6/18/2008, p30 

    The article reports on the growth of cereal bars as a result of consumers' desire for healthy foods in Great Britain. The popularity of cereal bars is claimed to have resulted to competition and an increase in the number of products which contain premium, natural ingredients and no artificial...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics