Perceptions of value

McTaggart, Jenny
September 2005
Progressive Grocer;9/1/2005, Vol. 84 Issue 12, p8
Trade Publication
The article focuses on a survey conducted by WSL Strategic Retail concerning shopping experience in supermarkets in the U.S. The survey showed that a number of product categories considered by most shoppers to be of good value or least expensive have some of the highest price points in mass channels. There are several retailers that put a lot of emphasis on food presentation and selection. A proportion of shoppers do not mind paying more to buy groceries in a store that has a pleasant shopping environment.


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