TITLE

Euro exec: Business idea, not ad idea, is now the key

AUTHOR(S)
Schmetterer, Bob
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the remarks of Bob Schmetterer, chairman and chief executive officer of Euro RSCG Worldwide, which were delivered at the 46th International Advertising Festival in Cannes, France in June 1999. Topic of Internet advertising; The multimedia brand management of the Victoria's Secret clothing line; Advertising for the Virgin company; Barriers between technology and creativity.
ACCESSION #
1989275

 

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