Euro exec: Business idea, not ad idea, is now the key

Schmetterer, Bob
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p67
Trade Publication
Presents the remarks of Bob Schmetterer, chairman and chief executive officer of Euro RSCG Worldwide, which were delivered at the 46th International Advertising Festival in Cannes, France in June 1999. Topic of Internet advertising; The multimedia brand management of the Victoria's Secret clothing line; Advertising for the Virgin company; Barriers between technology and creativity.


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