TITLE

NBC's 'Passions' to join TV merchandising parade

AUTHOR(S)
Ross, Chuck
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions the merchandising efforts of television networks. National Broadcasting Co. Inc.'s daytime series, `Passions,' to sell products through the Internet; Merchandising practitioners such as Aaron Spelling Productions; Concern that creative integrity will be compromised.
ACCESSION #
1989273

 

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