TITLE

Top two import beer ready price increases

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions the effect of United States domestic beer price hikes on imported products. Corona and Heineken companies' price jumps at retail; Advertising budgets for the two beer marketers; Expectation that consumers will accept price hikes; Reaction of distributors Gambrinus and Barton.
ACCESSION #
1989271

 

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