Ad budget growth to keep going

June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p58
Trade Publication
Focuses on the Schonfeld & Associates' 23rd annual Advertising Ratios & Budgets report. Expectations for the pharmaceutical industry, diversified food companies, and personal computer marketers; Advertising growth of telecommunications service companies in 2000; Statistics on advertising-to-sales ratios.


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