TITLE

P&G's reformulated Pert Plus builds consumer relationships

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Procter & Gamble Co. and its brand manager, Kevin Burke. The plan for marketing Pert Plus shampoo; Development of a Web site for the shampoo; Objectives of the online campaign.
ACCESSION #
1989261

 

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