P&G's reformulated Pert Plus builds consumer relationships

Williamson, Debra Aho
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p52
Trade Publication
Focuses on Procter & Gamble Co. and its brand manager, Kevin Burke. The plan for marketing Pert Plus shampoo; Development of a Web site for the shampoo; Objectives of the online campaign.


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