TITLE

Industry eyes counting banners a different way

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses software developed by Thinking Media Corp. and its president and chief executive officer, Owen Davis. The ActiveTrack user-side tracking technology measuring advertising delivery through a Web browser using Java applet-tagged banners; Criticism of the technology by third-party ad-serving companies.
ACCESSION #
1989252

 

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