TITLE

Berdusco brings a bolder brand attitude to Tropicana

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Roger Berdusco, senior vice-president of marketing at Tropicana Products. Marketing efforts for the Tropicana orange juice brand; Advertising from Foote, Cone & Belding agency; Berdusco's career highlights.
ACCESSION #
1989248

 

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