Berdusco brings a bolder brand attitude to Tropicana

Kramer, Louise
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p38
Trade Publication
Features Roger Berdusco, senior vice-president of marketing at Tropicana Products. Marketing efforts for the Tropicana orange juice brand; Advertising from Foote, Cone & Belding agency; Berdusco's career highlights.


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