Consumers' readiness to eat a plant-based diet

Lea, E. J.; Crawford, D.; Worsley, A.
March 2006
European Journal of Clinical Nutrition;Mar2006, Vol. 60 Issue 3, p342
Academic Journal
Objective:The aim of this study was to examine consumers' readiness to change to a plant-based diet.Design:Mail survey that included questions on readiness to change, eating habits and perceived benefits and barriers to the consumption of a plant-based diet.Setting:Victoria, Australia.Subjects:A total of 415 randomly selected adults.Results:In terms of their readiness to eat a plant-based diet, the majority (58%) of participants were in the precontemplation stage of change, while 14% were in contemplation/preparation, and 28% in action/maintenance. Those in the action/maintenance stage ate more fruit, vegetables, nuts, seeds, whole-meal bread, and cooked cereals than those in earlier stages. There were statistically significant differences in age and vegetarian status between the stages of change, but not for other demographic variables. There were strong differences across the stages of change with regard to perceived benefits and barriers to plant-based diets. For example, those in action/maintenance scored highest for benefit factors associated with well-being, weight, health, convenience and finances, whereas those in the precontemplation stage did not recognise such benefits.Conclusions:These findings can be utilised to help provide appropriate nutrition education and advertising, targeted at specific stages of change. For example, education about how it is possible to obtain iron and protein from a plant-based diet and on the benefits of change, in addition to tips on how to make a gradual, easy transition to a plant-based diet, could help progress precontemplators to later stages.Sponsorship:Australian Research Council.European Journal of Clinical Nutrition (2006) 60, 342–351. doi:10.1038/sj.ejcn.1602320; published online 9 November 2005


Related Articles

  • go veggie once a week.  // Shape;Jul2008, Vol. 27 Issue 11, p216 

    This article focuses on eating a vegetarian diet once a week. Cutting out meat one day per week and replacing it with vegetables provides fiber to keep you fuller longer, boosts cardiovascular health, and lowers breast cancer risk. Vegetables are also lower in calories and fat than meat which...

  • Eating your vegetables and fruit?  // Consumer Reports on Health;Mar2011, Vol. 23 Issue 3, p8 

    The article presents information on a survey on the dietary habits of U.S. consumers which was conducted by the Consumer Reports National Research Center. The survey, which looked at 1,234 U.S. adults, found that 58% of the adults surveyed eat the recommended amounts of fruits and vegetables on...

  • life isn't about dieting, it's about enjoying. Pensiero, Laura // O, The Oprah Magazine;Jan2006, Vol. 7 Issue 1, p140 

    The author offers a four-week approach to transforming one's eating habits. Almost half the women in the U.S. are on a diet. To prevent heart disease, an individual should eat more fruits and vegetables. According to research, adding even a moderate amount of whole grain to one's diet every day...

  • Fruit and Vegetable Intake Is Poor.  // Diabetes Health;Sep2006, Vol. 15 Issue 9, p35 

    The article reports on the poor fruit and vegetable consumption among diabetics according to a study in Baltimore, Maryland. The fruit and vegetable intake of diabetic patients is poor. Only a small percentage of diabetic population consumed the recommended servings of vegetable and fruit. A...

  • Simple Strategies for Healthier Eating.  // Women's Nutrition Connection;Sep2015, Vol. 18 Issue 9, p1 

    The article discusses several simple strategies for healthier eating, focusing on the role of the eating environment in what one eats, according to Brian Wansink, director of the Cornell Food and Brand Lab at Cornell University. Topics include the basis of food choices in environmental cues, how...

  • Peas pass the carrots: Introducing Plant-based Nutrition in Primary Care. WETZEL, WENDY // Beginnings;Feb2015, Vol. 35 Issue 1, p10 

    No abstract available.

  • Fruit Loopiness. Schreiber, Katherine // Psychology Today;Jan/Feb2011, Vol. 44 Issue 1, p40 

    The article reports on the decline in the number of adults in the U.S. who consumed three or more vegetable servings a day in 2009 despite a rising tide of information about healthy eating. It offers information on a study which found that eating behaviors are particularly sensitive to the...

  • Fruit in schools scheme only works in the short term.  // Nursing Standard;9/12/2007, Vol. 22 Issue 1, p17 

    The article reports on the short term effect of the scheme to increase the fruit and vegetable intake of children, according to researchers from Leeds, England. The scheme provides a free piece of fruit or vegetable to school children aged between four to six since November 2004. Key information...

  • EAT SO YOU FEEL FULL.  // Naples Health;Jan-Mar2017, p10 

    The article offers tips on the feeling full eating habits which includes slow eating, eating of vegetables and fruits in large quantity, and use of small plates for eating.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics