TITLE

IMac

AUTHOR(S)
Johnson, Bradley
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Steve Jobs, interim Apple Computer chief executive officer. His strategy for competing in the personal computer market with the iMac; Advertising from TBWA/Chiat/Day agency; Sales.
ACCESSION #
1989138

 

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