TITLE

Blockbuster

AUTHOR(S)
Zbar, Jeffrey D.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jim Notarnicola, executive vice-president and chief marketing officer at Blockbuster Entertainment Group. Reorganization of marketing for the Blockbuster Video rental stores; Revenue and sales.
ACCESSION #
1988870

 

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