TITLE

Joe Boxer

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Nick Graham, marketer of his underwear company called Joe Boxer Corp. His strategy of using humor in the company's promotions; Advertising from Odiorne Wilde Narraway & Partners; Sales.
ACCESSION #
1988788

 

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