TITLE

Cheerios

AUTHOR(S)
Pollack, Judann
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Mark Addicks, vice-president of the Cheerios business unit at General Mills company. The use of separate advertising approaches to reach consumers in various age groups; The health-message campaign for the cereal brand from Saatchi & Saatchi agency.
ACCESSION #
1988540

 

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