TITLE

Maxim

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Stephen Colvin, president of `Maxim' men's magazine. The marketing tool called media buzz; How he promotes the publication with stunts and cover girls.
ACCESSION #
1988352

 

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