TITLE

Wolverine Footwear

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Michael Donabauer, vice-president of marketing and strategic planning for Wolverine Footwear Group. Marketing of the trendy shoes an boots from brand names such as Caterpillar; The licensing strategy of branding; Point-of-sale merchandising.
ACCESSION #
1988347

 

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