Wolverine Footwear

Freeman, Laurie
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, ps34
Trade Publication
Profiles Michael Donabauer, vice-president of marketing and strategic planning for Wolverine Footwear Group. Marketing of the trendy shoes an boots from brand names such as Caterpillar; The licensing strategy of branding; Point-of-sale merchandising.


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